# Portfolio Brief Template

Use this template before you start building. Fill in every section — the 20 minutes you spend here will save hours of iteration.

---

## 1. Positioning

**Who do you design for?**
<!-- e.g. "Early-stage SaaS startups" or "Consumer health apps" -->


**What are you known for (or want to be known for)?**
<!-- e.g. "Clean, systematic interfaces with strong typography" -->


**One sentence that summarizes your value:**
<!-- e.g. "I design and ship product interfaces that feel considered, not generated." -->


---

## 2. Visual References

List 3–5 portfolio sites or design references you admire. For each, note _what specifically_ you admire (not "it looks cool").

| Reference URL | What I admire about it |
|---------------|----------------------|
|               |                      |
|               |                      |
|               |                      |
|               |                      |
|               |                      |

---

## 3. Content Inventory

Check off what you have ready:

- [ ] Professional headshot or avatar
- [ ] 3–5 projects with case study content
- [ ] Project screenshots / visuals (high-res)
- [ ] Written project descriptions (even rough drafts)
- [ ] About section copy
- [ ] Contact info / social links
- [ ] Resume / CV (if you want a download link)

**What's missing that you need to create?**


---

## 4. Design Constraints

**Type scale:** (e.g. "16px body, 32px headings")


**Color palette:** (e.g. "#0a0a0a background, #f5f5f5 text, one accent")


**Spacing base unit:** (e.g. "8px")


**Border radius:** (e.g. "0px — sharp corners" or "8px")


---

## 5. Technical Constraints

**Hosting:** (e.g. Vercel, Netlify, custom)


**Domain:** (e.g. "yourname.com" — do you have it?)


**Framework preference:** (e.g. Next.js, Vite, none)


**Timeline:** (e.g. "Ship in 2 weekends")


---

## 6. Non-Negotiables

List 2–3 things your portfolio MUST have or MUST avoid:

**Must have:**
1.
2.
3.

**Must avoid:**
1.
2.
3.